Keeping up with a Pull List

Most people who read and purchase comics from a comic book shop or a hobby shop are made aware of the fact that they are allowed to pre-order a select collection comics to be purchased upon their delivery to the retailer. This agreed upon collection of pre-ordered comics is commonly referred to as a "pull list." Essentially, the customer has made a deal with the seller to purchase a select group of regularly released comics that the seller has ordered and pulled to the side for them. This is a convenient service that certain comic retailers provide for their regular customers that is always appreciated. It is not only a way for costumers to ensure that they receive a copy of the current issue of their favorite popular series coming out, but readers of independent comics are promised a copy of the series that are not always in stock. As a service, a pull list builds a decent relationship with a comic seller and cements an amount of trust between them and the customer. It is a promise for the shop to consistently provide a product and for the customer to consistently support a small business. However, trust can be taken advantage of, and when that happens in the case of business there is always someone who suffers financially.
Comic book stores, game stores, and hobby stores are typically small businesses that rely on a small consistent clientele that keep them in business. These businesses worry about keeping their customers interested and happy in order to make sure that they make purchases so that they stay afloat. They rely on their clientele to stick with them, when their customers do not consistently make purchases the shop hurts financially for ordering product that will not be bought. That is typically why any of the various shops must pick and choose which comic series to order to put in the shop. In cases where customers neglect their pull list, a shop suffers the longer the situation goes on.
Most people that neglect to look into their pull list have simply just forgotten how many comics they ordered originally and only need to be reminded of their order. However, others that don't pick up their pulls start to do so because they have built up a large mass and are too embarrassed to return to the shop. This can cause some trouble for the shop financially and lowers the amount of trust they are willing to put into any future customers. Keeping up with a pull list is a commitment that holds certain shops together and as well as easily ruin them.

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